New York Mag Parent Company to Change Name to New York Media
Next week, New York magazine will move from its current (and often confusing) multi-floored Midtown Manhattan offices at 444 Madison Avenue to a single-floor, 72,000-square-foot space at 75 Varick Street in Lower Manhattan. As part of the move, slated for August 27, its parent company is changing its name to New York Media, the company announced today.
The name change also represents an acknowledgment "that the company’s core product, New York magazine, is being joined by an increasing number of products and platforms," including nymag.com, New York Look Book: A Gallery of Street Fashion (hitting stores in September) and New York Look, slated for launch in November.
New York magazine was founded in 1968 and will celebrate its 40th anniversary next year; the Web site will simultaneously celebrate its 10th.