Ziff Davis’ newly redesigned PC Magazine is read by more business technology influencers than any other computer or business magazine in the U.S., according to Millward Brown’s recently released IntelliQuest CIMS Spring 2006 Business Technology Influencer Study. Other magazines that made the list included PC World and Business Week. PC Magazine’s average issue audience also grew 3.3 percent from the IntelliQuest 2005 study, now reaching 2.65 million influencers, according to the study. The IntelliQuest survey asks respondents about their workplace-purchase involvement in 22 major technology product categories. PC Magazine was #1 for reaching those with purchase involvement, when compared to all other computer and business magazines.
In addition, PC Magazine reaches more small/medium business (SMB) technology influencers than any of its competitors. The magazine also ranks #1 for reaching more SMB influencers involved in purchasing each of following categories: computer systems, peripherals, networking products, and services.
The study included the following rankings: Business Technology Influencers Publication Audience PC Magazine 2,653,000 PC World 2,524,000 Business Week 2,321,000 Forbes 1,966,000 Fortune 1,884,000 Wired 1,503,000 Entrepreneur 975,000 Inc. 574,000 Business 2.0 423,000