New Round of Bids for Dennis Mags
U.S. titles are off to red hot start in first quarter 2007.
This week, Dennis Publishing received a new round of bids for its three U.S. magazines, Maxim, Stuff and Blender. The Quadrangle Group, which last year had been a front-runner for Ziff Davis’ Enterprise Group, appears to have the lead, according to a WWD story.
While Dennis is said to be seeking $250 million for the three magazines and their Web properties, the latest bids are reportedly in the $200 million to $220 million range. Dennis, which has sought a buyer on-and-off for years for Maxim, officially put the U.S. titles on the block last summer.
Hot Start for 2007
While the lad mag genre has suffered in the U.S., including the closure of the print edition of FHM in December in favor of a Web-only presence, the U.S. editions of the three Dennis men’s magazines are off to a roaring start in 2007, according to Publishers Information Bureau.
Maxim is up 29.1 percent to $34.3 million in revenue and up 20.2 percent to 153.9 pages in the first quarter; Stuff is up 18.1 percent to $15.7 million in revenue and up 11 percent to 141.2 pages; and Blender is up 62.7 percent to $11.8 million in ad revenue and up 35.6 percent to 136.1 ad pages. In 2006, Maxim was down 0.6 percent to $193.1 million in revenue and down 6.8 percent in pages, while Stuff was down 7.8 percent to $63.9 million and down 14 percent in pages. Meanwhile, Blender improved 38.7 percent to $57.8 million and 12.4 percent to 794.6 pages in 2006.
Dennis, which may retain ownership of The Week, is bolstering its digital offerings in the UK men’s category. Last November, the publisher launched Money, a weekly online-only men’s magazine. The January issues of Monkey saw 209,612 copies read weekly, according to ABCe.