New PRISM Specs Address Multimedia Usage Rights
Fifth iteration tackles digital distribution environment.
As online and print content creation teams become increasingly intertwined, PRISM (“Publishing Requirements for Industry Standard Metadata”), an IDEAlliance group, recently updated its specifications to address usage rights within multimedia.
The update, PRISM 2.1, “tackles the daunting task of describing usage rights in today’s complex multimedia, multi-channel digital distribution environment,” said IDEAlliance vice president of information and media technologies, Dianne Kennedy, in a release.
Since 1999, PRISM has worked to introduce industry metadata standards, updating these guidelines as the media landscape has become increasingly multi-channeled. While an earlier iteration, PRISM 2.0, evolved past a print-centric model, the latest version “addresses the complicated area of rights management,” said Stephanie Salmon, PRISM working group member and director of information services for U.S. News.
“It allows publishers to closely track rights and distribution information for both internal and external use,” Salmon added. In addition to tracking info, it also lets publishers define issues like adult content warnings, references to contracted agreements, copyrights and credits.
Former co-chairman of the PRISM working group, Lee Vetten, a publishing technologies specialist at McGraw-Hill, thinks that this updated set of guidelines “expands on the existing PRISM XML specification and allows for greater agility of complex rights metadata pertaining to various types of content.” PRISM XML also includes elements that allow publishers to manage and exchange print and Web content.
Major publishers, content rights holders and developers, among others, are in support of this standard, said Kennedy. U.S. News plans to implement PRISM 2.1 in Q4 of this year.
The full PRISM 2.1 specifications can be downloaded here.