Increase In-App Purchases: The Trick Used by Spotify, Dropbox and Hulu Plus
[Sponsored Content] Publishers are always looking for unique ways to increase mobile app subscribers—especially paid ones. The freemium strategy, which entices readers with a limited amount of free content before asking them to pay, is one way to do that. The model popularized by apps such as Spotify, Hulu Plus, Dropbox and Candy Crush is being adopted by magazine publishers on a regular basis. Read this infographic to learn how more than 300 magazine apps increased their in-app purchases by applying the freemium model.
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