NCI’s Content Management Group DigitalSherpa Acquires SocialTract
Deal expands reach in the small-business market.
DigitalSherpa, a content marketing firm and division of real estate media company Network Communications, Inc., has purchased SocialTract, a content marketing service started by Z Squared Media founder Joe Pulizzi.
Terms of the deal were not disclosed and SocialTract director of client services Beth Brinton and editorial director Janet Okoben will continue with the company. Pulizzi will stay on as CEO for a transition period.
Both groups target the small business community, with the majority of SocialTract clients in the HVAC/HVACR market. SocialTract essentially creates blogs and provides ongoing content and social media integration for businesses looking to build an online content operation.
Z Squared Media also operates the Content Marketing Institute and the Content Marketing World event and the continued growth from these groups necessitated the deal. Plus, Pulizzi says SocialTract needed significant investment in added services, a step that was getting crowded out by obligations to the other parts of the business. Content Marketing World is projected to double in size and Pulizzi is expanding the event internationally to Europe and Australia.
"I knew we needed to take the next step and heavily invest in our processes and technology or find a partner like DigitalSherpa to take it to the next level," he says. "Having an ongoing blogging solution for a lot of our customers was all they needed, but many needed a lot more service and integration and that’s where DigitalSherpa makes perfect sense."
Since its launch in 2009, DigitalSherpa has proviced content marketing services to more than 2,000 local businesses.