Navigating the E-Dating Chain
Remaining focused on your business despite promises of “revolutionary” solutions.
“They say that breaking up is hard to do
Now I know, I know that it's true
Don't say that this is the end
Instead of breaking up I wish that we were making up again.”
Neil Sedaka’s saccharine-like torch song, “Breaking Up is Hard to Do,” was the anthem for relationships gone bad for many years.
Sometimes, I think I live it daily.
I think anyone with the word “publisher” in their title is the prime target for the hundreds—if not thousands—of new products and services that promise riches and rewards that would make even Indiana Jones salivate.
As a personal practice, being in the sales business (meaning dealing with rejection daily), I tried to respond to what was then the occasional email inquiring about our interest in certain products and services. It was the least I could do as a professional courtesy.
But lately the onslaught of emails and phone calls from a variety of start-ups promising to revolutionize publishing and change your life is mind-boggling. At times it seems the only problem will be finding the time to count the money gushing in.
That’s the first email in the e-dating chain.
Now I am not a technophobe by any means, but the variety and quirkiness of some of the stuff that comes into my inbox is astounding:
“John, this technology will covert website advertising into Bitcoin, which we will convert for you into Panamanian currency.”
When I don’t respond because of the lack of time, the breakup email comes:
“John, I am not sure what we did wrong or why our products and services are not of interest to your company.”
Usually, it comes with a tearful sincerity that makes one want to send flowers and an apology.
Finally, there’s the “toss under the bus” email:
“John, since we have not been able to reach you, it’s apparent your company is not ready to be among the publishing leaders of the digital Bitcoin world converted into Panamanian currency.”
My colleagues in City and Regional magazines across the country are, for the most part, entrepreneurs. They are early adapters of technology when proven contributions to the bottom line are validated. However, we are all small business folks inundated with balancing account receivables with payables, immersed in the paper and ink world that pays the majority of our bills. I am sure any of us would spend days on webinars, going to meetings, making calls, and more if we had the time.
My favorite calls come from the investment advisors that want to help me with the “future planning of my investments.”
“You see, I am a regional publisher. Everything to invest is already invested into my business.”