Mygazines Founder: ‘We Took Bad Advice, and Followed It’
Darren Andrew Budd offers apology, claims company is 'alive and robust.'
Darren Andrew Budd, a.k.a the founder of Mygazines—you know, the controversial magazine sharing site launched and quickly sacked last year by a copyright lawsuit, only to re-emerge with a new, “legit” (if, arguably, flawed) digital business model late last year—recently gave an interview to the Magtastic blog.
Budd has some interesting things to say about how Mygazines—now, essentially, a digital newsstand—differentiates itself all of the other digital vendors out there:
If you click on the table of contents in a digital magazine, you can jump straight to that page. So you can charge by article, or you can offer a subscription, some content will be free, some won’t. And then the key is the community around that. So let’s say you’ve got a community, and you’re going on there because you want to reference a recipe, type up a topic, I want to put 5 pages together and send it to my 5 groups of friends who are working in the same office. It’s not just how do you read, it’s how do you make it better for people.
I’m going to spend the same budget [on magazines] anyway, so maybe I’ll be a member of three different sites with that budget, but what I am now is part of that community, I’m getting information, I can reference it I can purchase it, use it as a daily tool. That also gives you advertising possibilities. Is the first page the most expensive? The middle, the end? You can offer advertisers to be where they want to be, on the most popular article or whatever.
And he offered an apology to the industry, too:
Bottom line is, we didn’t handle it right. We had a great technical idea, we had a very good site that could be good for the industry, but we didn’t handle it properly, and the way we’re approaching it now, we’ve brought on people who are experts in their field, who know the industry a lot better than we do. And we can stick to what we’re good at, which is vision and technical, and not try to be PR people. At the end of the day, you can blame anybody you want. We took bad advice and followed it, and I will take responsibility for it.
Read the entire interview here …