MSLO’s Q1 Results Are First Full Report Since Shifting Pub Biz to Meredith
Group revenues drop $14 million for the quarter.
Martha Stewart Living Omnimedia's Q1 results are out and it's the first report to reflect a full quarter since the company transferred the print and digital sales and circulation business of Martha Stewart Living to Meredith.
The 10-year licensing agreement between Meredith and MSLO was announced last October and took effect in November.
In a statement about the report, CEO Dan Dienst described the company as more efficient and "asset-light." The majority of revenues are out of the merchandising group.
First-quarter revenues for the publishing division dropped from $19.5 million in 2014 to $5.7 million in 2015, again reflecting the shift in publishing business and management from MSLO to Meredith. Operating expenses dropped 65 percent, with the group recording an operating loss of $2.1 million.
Looking longer-term, Dienst said in the earnings call that the Meredith deal is expected to drive publishing group profitability and that it was not solely a way to take costs out of the operation.
First-quarter results provide some visibility into the group's run rate, he says, adding, "This was not just an exercise in cost avoidance, as noble an endeavor as that may have been for a business that bled for years. We're hoping and expecting that as we build this traffic pipeline and creating this content, that we'll start to see that profit share come through on the print side or the revenue share come through on the digital side."
Those upsides will become most evident during the company's busy holiday season in the fourth quarter, he said.
Total company revenues for the quarter were about $17 million, down from $33.3 million same period last year.