MSLO Bolsters Biz Dev Team with New Hires
Expanded team to focus on merchandising, partnerships and digital growth.
Martha Stewart Living Omnimedia is bolstering its business development team with four new executive hires, to be focused mostly in merchandising, partnerships, finance and the digital space.
Charlie Tiersch and Colleen Nowers both join the company from NBCUniversal to take on the roles of VP and AVP of business development, respectively. Tiersch will aim at expanding MSLO’s digital presence and international growth, while Nowers is charged with developing new affiliations for the company’s media properties.
Claudio Goldbarg, formerly of DreamWorks SKG, will oversee all financial operations of the company’s publishing business as SVP of publishing and digital media operations while working to identify new business and incremental revenue opportunities.
Russell Brown, formerly of Marvel Entertainment and Iconix Brand Group, is now the company’s SVP of consumer products licensing, tasked with developing and negotiating new merchandising opportunities for all of the company’s brands.
These new hires follow last month’s news of J.C. Penney’s $38.5 million investment in the company, which resulted in the retailer’s acquisition of a 16.6 percent stake. The deal was the result of a six-month search for investors and potential partners, conducted with Blackstone Advisory Partners. The search was rumored to be an effort to sell the company, which president and CEO Lisa Gersh denied. Of the J.C. Penney partnership, Gersh told FOLIO: last month, “I’m glad we did it, and I’m sorry it got taken for the fact that the company was for sale, because we sure spent a lot of time answering that question. And now the question’s answered.”
In the previous month, MSLO also announced a partnership with e-commerce site OpenSky.