MPA’s Koch Leaving to Rejoin Web Startup
EVP consumer marketing slot to be filled by Hearst's Ken Godshall.
After a year-and-a-half stint as EVP of consumer marketing at the Magazine Publishers of America, Jeremy Koch is leaving the association to rejoin a Web startup he founded five years ago, the MPA announced.
Ken Godshall, currently SVP of consumer marketing at Hearst, will be
filling the position following a month-long transitional period. Koch
will remain on board long enough to kick off MPA’s Retail Conference later this month.
Koch founded What’s Next Media
in 2004, a Web-based resource serving boomer professionals looking for
a career change. The project had been on hiatus while Koch was at the
MPA, though his partners were still working on R&D and recently
closed a new round of capital, MPA CEO Nina Link wrote in a memo to
"Jeremy and I have been in discussions for some time about his
interest in rejoining What’s Next, and we have agreed that now is the
right time to make the transition," Link wrote.