MPA ‘Repositions,’ Hires Three Senior Executives
Association makes changes to keep in line with market’s tech advances.
In a move the consumer magazine association says marks a significant repositioning, the Magazine Publishers of America has announced the appointments of three senior-level executives. Francis R. Costello was named executive vice president and general manager, Andrew Jung was named EVP and CMO, and Christopher Kevorkian was appointed EVP of digital.
“The additions are intended to more effectively serve the changing needs of its members as well as help them capitalize on advances in technology that have presented new opportunities for magazine media companies,” the MPA says in a statement.
As EVP and general manager, Costello—who formally served as president of printer R.R. Donnelly’s Magazine Publishing Services—will be charged with the association’s finance, administration, membership services, consumer marketing and sponsorship. The MPA says his appointment to this newly-created position represents a “consolidation of the financial, membership and consumer marketing activities.”
UPDATE: An MPA spokesperson tells FOLIO: the restructuring "will result in the departure of Richard O’Rorke, chief financial officer, and Chuck McCullagh, senior vice president, membership, at the end of September. Richard is leaving to spend more time with his family. Chuck is joining a technology company in the mobile space."
Jung, a former Kellogg company advertising and media senior director, will be responsible for promoting the value of print and digital magazine media to advertising and marketing decision makers. MPA says. In addition, he will oversee advertising research; advertising promotion, measurement and sales development; and the Publishers Information Bureau.
In the EVP of digital role, Kevorkian will oversee the association’s digital strategies and will be responsible for “providing knowledge, tools and resources to support the industry’s digital expansion,” MPA says. The former Sunset magazine vice president and publisher most recently held senior positions at online business directory network Directorym.com as well as at Business.com.
In addition to the new hires, the MPA says it promoted Howard Polskin to EVP of communications and events. “We’ve promoted Howard in recognition of the key role he’s played positioning MPA and magazine media on both print and digital platforms in the strongest possible light,” president and CEO Nina Link says in the statement. “In particular, he drove several key MPA initiatives including the inception and growth of MPA’s annual 24/7 digital conference, MPA’s first e-reading event and MPA’s digital awards.”
James Cregan will continue to serve as EVP of government affairs, the group says.