MPA Names Linda Thomas Brooks New President and CEO
Former GM Mediaworks, Martin Agency director takes charge at the Association of Magazine Media, effective immediately.
Linda Thomas Brooks will assume the role of president and CEO at the MPA, the association announced today. The role has remained vacant since Mary Berner left to join Cumulus Media last September. The months-long search ends as the MPA gears up for it's annual American Magazine Media Conference, which includes the National Magazine Awards, scheduled to kick off on February 1. The appointment takes effect immediately.
Brooks brings experience from GM MediaWorks, where she was VP and managing director, and The Martin Agency. Her agency background should bring a new perspective to the organization. In the official announcement, Brooks suggests she will bring new insight from a client's perspective, something that could be extremely beneficial as publishers continue to search for answers when it comes to growing revenue through advertising.
“In our ever-changing media landscape, we are thrilled to have an innovative leader with Linda’s experience, vision and growth mindset,” said Stephen Lacy, chairman and CEO at Meredith and chairman of the MPA's BOD. “In the last two years, MPA has created a very accurate measure of the impressive reach of our audience through Magazine Media 360°, and created an exciting new way to measure the tremendous effectiveness of magazine advertising through our Print Industry Sales Guarantee. We believe Linda brings the exact skills and leadership we need, and look forward to her aggressively evangelizing and expanding these cutting-edge tools and solutions in the media and advertising marketplace.”
It's still unclear if Brooks will be working on expanding the association's Magazine Media 360º project to appeal more to media buyers, with expanded data or cross-channel tracking. In a time where advertisers are seeking deep, concise data, it's reasonable to expect a 2.0 version of the monthly consumer magazine report.