MPA Distributes Consumer Magazines to College Campuses
The Magazine Publishers of America, alongside digital publishing and marketing services provider, Zinio Systems, Inc., has introduced a new program that will bring digital magazines to college students across the country. MPA’s Digital College Initiative will bring five free consumer magazine subscriptions to select college students at various universities. The magazines will reflect the curriculum being studied in specific departments at the colleges and involve subjects like engineering, film, fashion, business and international affairs.
Five magazines will participate in the new program being implemented for this school year from a number of MPA members including consumer media heavyweights McGraw Hill, Hachette Fillipacchi and Hearst alongside smaller Foreign Policy publisher, Carnegie Endowment for International Peace. Digital editions of magazines will reach students via e-mail and are created and delivered in digital format by Zinio Systems.
Foreign Policy will reach a number of John’s Hopkins University Advanced International Studies students, while Northwestern University management students will receive digital editions of BusinessWeek. Parsons The New School of Design Students can look forward to their digital copy of Elle, while Premiere will be sent to USC School of Cinema and Television students. University of Notre Dame Computer Science and Engineering Division students will receive Popular Mechanics.