Kevin Martinez Joins Time Inc. to Oversee InStyle
Former publisher Patrick Connors is the latest in a series of departures at the fashion brand.
Time Inc. has announced the latest in an ongoing series of leadership changes at InStyle, revealing today that former Maxim publisher and CRO Kevin Martinez has been tapped as VP and group sales director for InStyle and sister brand StyleWatch.
The arrival of Martinez coincides with the departure of Patrick Connors, who had been InStyle's publisher since joining the company last August from American Media Inc., where he was publisher of Men's Fitness. Connors will leave the company on August 24 to pursue "other opportunities," according to a release.
In a May interview with Folio: sister site min, Connors referred to longtime InStyle editor-in-chief Ariel Foxman's leadership as the "secret sauce" behind the brand's success. Just three months later, both Connors and Foxman are leaving the title.
Connors departs just weeks after Foxman announced his resignation, also to pursue "other opportunities." Foxman has been replaced by StyleWatch editor Lisa Arbetter on an interim basis as Time Inc. seeks a permanent editor. Also leaving the company are the president of Time Inc.'s fashion and luxury group, MaryAnn Bekkedahl, and InStyle's director of branded content strategy, Angela Matusik.
Martinez spent two years at Maxim before departing in January. According to his LinkedIn profile, he's been a "fashion and luxury consultant" for Time Inc. since July. Before Maxim, Martinez spent time as VP and publisher for Condé Nast's Details and Elle, and he also brings publishing experience from Harper's Bazaar, Esquire, and Men's Journal to the new role.
Time Inc.'s print business is struggling, and CEO Joe Ripp has been open about the need to reorganize as digital revenues continue to soar, so the decision to place InStyle under the guise of an industry veteran with such a strong print background is an interesting one.
Notably, the Time Inc. announcement references InStyle's category leadership in print but makes almost no mention of The InStyle Collection, a group of digital brands consisting of InStyle.com and Jane Pratt's xoJane and xoVain, among others, all of which were also under Connors' purview. It's possible that digital sales for those brands will fall elsewhere as the company's reorganization — which, by the way, eliminated the "publisher" role — continues to take shape.