Modern Luxury Media Launches New Silicon Valley Magazine
City and regional luxury lifestyle publisher targets tech affluents with newest bimonthly title.
The prosperous residents of Silicon Valley, the southern San Francisco Bay Area technology hub that Apple, Facebook and Google call home, have been selected as the next market of expansion for Modern Luxury Media's stable of regional magazines devoted to the affluent lifestyle.
The new bi-monthly magazine, simply titled Silicon Valley, will release its first issue on March 1, 2016, covering topics including art, culture, dining, fashion and, fittingly, philanthropy. It will debut with a rate base of 30,000, distributed to residences, luxury hotels, boutiques and real estate offices, as well as newsstands and bookstores.
"We are pleased to announce Silicon Valley as our next Modern Luxury market, and we are eager to shine a spotlight on the evolving culture of this exciting region," said Beth Weitzman, Modern Luxury VP and editorial director, in an official statement.
Anh-Minh Le will serve as the magazine's first editor-in-chief, reporting to the group editor. Le was most recently editor-in-chief of Anthology, the quarterly lifestyle magazine she co-founded in 2010, which published its final issue in October.
Modern Luxury Media publishes a total of 56 luxury and lifestyle-oriented titles, including 17 existing regional luxury magazines in such markets as Houston, Los Angeles, Manhattan and San Francisco.
"When discussing our growth strategy, Silicon Valley was an obvious choice," said Modern Luxury SVP and group publisher Marcy Bloom. "It is one of the leading wealth-generating markets in the world, and has quickly become an influential center of culture and community beyond its technological roots."
Despite a reputation as a techie hub whose fashion sensibilities are defined by hooded sweatshirts and sneakers, Silicon Valley has begun to pivot itself as a vibrant culture hotbed. Earlier this year, online clothing community Betabrand debuted the first-ever Silicon Valley fashion week in San Francisco.