Meredith Repositions Business Divisions
New logo, division names to reflect company’s multi-platform capabilities.
Women’s publisher Meredith Corp. today said it is repositioning its products and has developed a new corporate logo to better reflect its multi-platform consumer brands
Now, Meredith’s publishing division and related interactive properties will be called National Media Brands, which better communicates the group’s “national scope and multi-platform distribution capabilities,” the company said.
Meredith’s broadcasting properties will be referred to as Local Media Brands. The name, the company said, reflects the group’s “ability to serve local consumers and advertisers across various video and digital platforms.” Meredith’s cross-platform and custom marketing businesses—including Meredith Integrated Marketing, Meredith 360 and Meredith Video Solutions—will operate under the Marketing Solutions banner.
In addition to expressing the company’s ability to distribute content across platforms, Meredith’s new logo—four interlaced “m’s”—“brings to bear all its marketing services capabilities on behalf of clients,” the company said.
“Through careful execution of our strategic plan, Meredith has evolved into a multi-faceted media and marketing company,” president and CEO Steve Lacy said in a statement. “This updated positioning and logo better reflect our ability to engage customers and marketers in meaningful and mutually beneficial dialogues across multiple platforms.”
No layoffs or magazine closings were associated with the repositioning, a Meredith spokesperson told FOLIO:.