Meredith to Offer Ad Portal to Advertisers
Publisher signs multiyear deal with Web-based system.
Meredith today said it has signed a multiyear deal with a Web-based ad portal to provide its advertisers improved delivery and receipt of print advertising.
The deal—with SendMyAd.com—covers all Meredith titles, including Better Homes and Gardens, Family Circle, Parents and Ladies’ Home Journal, among others.
The portal allows advertisers to submit, approve and deliver materials to the publisher in PDF form without the postal costs and time associated with snail mail or e-mail.
Niche Media, publisher of luxury magazines including Gotham, Vegas and L.A. Confidential, launched its own portal using SendMyAd last year.