Meredith Folds Healthy Kids Into ‘Largest Spanish-Language Consumer Mag’ in U.S.
Meredith is set to merge Healthy Kids en Español with Ser Padres magazine, creating the “largest Spanish-language consumer magazine in the country,” according to the company. The merger will be effective with Ser Padres’ February/March issue, which hits newsstands in early January.
As a result of the merger, Ser Padres will increase its frequency to eight times per year and will increase its rate base by 40 percent to 700,000. The Healthy Kids en Español staff will be moved to sister Meredith titles under its Hispanic Ventures division—Espera and 12 Meses—a Meredith spokesperson tells Folio:.
“We realize that since Ser Padres has the brand equity and awareness, and there was crossover content, it made sense strategically to combine the two titles and provide advertisers and consumers one bigger—in terms of circulation—and more frequent title,” the spokesperson says. The February/March issue of Ser Padres will feature also a redesign including a new logo.
“Ser Padres was first-to-market in the Hispanic parenting space and has been a trusted resource for more than 17 years,” Ruth Gaviria, executive director of Meredith Hispanic Ventures, said in a statement. “Readers will get more culturally-relevant editorial that focuses on the well-being of the Hispanic family, including finances, health, family activities and meal planning.”
New York-based Ser Padres was launched in 1990 as an offshoot of Meredith’s Parenting. Healthy Kids en Español, which was published four times per year, focused on topics including health, nutrition and safety.