Men’s Health Names New Editor-In-Chief
Matt Bean returns to take the reins.
Matt Bean is returning to the brand where he cut his executive teeth to fill the vacant role of editor-in-chief, which had been open since June.
Bean left Rodale back in 2012 to join Sports Illustrated, where he served as managing editor of SI.com. Two years later he moved over to Entertainment Weekly, and was editor-in-chief of the brand until he took on a corporate role as SVP of editorial innovation after just one year.
He has also been credited as a digital innovator since his days at Rodale, where he was instrumental in digital development and strategy. Presumably, he will be tasked to continue to innovate with his new role.
“Matt is truly a modern day editor, savvy across print, digital and social platforms, with a clear vision for the Men’s Health brand and a solid understanding of the business,” says chairman and CEO, Maria Rodale, in a release. “Matt is the Men’s Health reader; his passion for and understanding of what men want and have come to expect from this brand is unparalleled. We are thrilled to have him back at Rodale.”
According to the Magazine Media 360º Brand Audience Report, Men’s Health is the category leader for men’s health and wellness brands — across print and digital. It’s total print and digital edition readership is nearly 13 million, and its monthly unique visitors approach 10 million between desktop and mobile. It also has over 10 million social follows across platforms. None of that counts its international footprint, however, which gives the brand a global footprint in the tens-of-millions.