Meeting Professionals International Purchases Plan Your Meetings
Acquisition intended to unite two major factions of the meeting planning industry into one, broad audience.
Global meeting and event industry association Meeting Professionals International (MPI) significantly expanded its reach by purchasing the assets of Plan Your Meetings, the educational and networking platform for corporate meeting and event planners, MPI announced Tuesday.
Based in Atlanta, Plan Your Meetings produces an annual planning guide as well as live educational and networking events throughout the U.S. for its audience of 90,000 "non-traditional" planners, professionals such as executive assistants who may not be full-time meeting coordinators, but whose job duties include setting and planning meetings.
The acquisition is intended to help merge that audience with MPI's membership of 18,500 mid-career or senior-level meeting professionals, as well as increase the brand visibility of MPI's member suppliers, sales partners and sponsors among this hard-to-reach segment of the meeting industry.
“The nontitled, DIY planner is responsible for the majority of the meetings planned in corporate America,” says Tom Casey, PYM founder, in an official release. “For 20 years, we’ve nurtured and developed this important niche, providing them with top-notch education and networking opportunities. Marrying PYM’s community to MPI fulfills our big, audacious goal to unite the meetings industry and make it better."
Plan Your Meetings will maintain its name and be managed as a standalone business unit of MPI; its free-to-access live events, online community and substantial annual guide—the 2015 edition totaled 172 pages—will be made readily available to all MPI members.
Meanwhile, Plan Your Meetings readers and attendees will be encouraged to attain membership in MPI, which produces its own live events around the globe in addition to a monthly magazine, The Meeting Professional (formerly One+ magazine).
“MPI is very excited about this acquisition, which further extends our reach and influence within the U.S. meeting and event community,” says Paul Van Deventer, MPI president and CEO. “We look forward to connecting with more of the non-traditional planner market and helping this segment grow professionally."
John McGovern, senior associate with W.B. Grimes, represented Plan Your Meetings in the transaction. Terms of the deal were not disclosed.