MediaWire Aims Services at Mid-Market Mobile Editions
Service provider offers simplified pricing plan for a wider magazine market.
There’s a wide range of service options for publishers to create and distribute mobile and tablet editions of their magazines—and along with that is similar range of pricing models. MediaWire, a Montreal-based digital magazine and app producer, is launching its MediaWire Mobile product, which sets its sights squarely on the mid- to smaller-market publisher with, says MediaWire CEO Cliff Hoffer, a simplified pricing plan.
MediaWire currently supports iOS and Android devices and will soon add Windows and Blackberry compatibility and publishes mobile editions for about 1,000 titles.
"There a lot of great products out there, but they take the lion’s share of the subscription revenue," says Hoffer. "Most goes to the provider and the publisher also has to pay a lot up front."
Magzter, another digital newsstand provider that’s recently been marketing heavily in the U.S., charges a 50/50 revenue share, for example. That company has recently signed on Hearst and Newsweek.
Hoffer explains that MediaWire’s pricing model is based on a monthly fee set-up: Quarterly pubs pay $199 per month; monthlies pay $299; and weeklies pay $499. File uploads (pdf) include up to 100 gigs each in that price with overages charged at 50 cents per gig.
He points out that there are no newsstand listing or upfront fees and no revenue shares—fee structures more common among the other mobile edition and newsstand services. "We’ve seen that most publishers—small to medium—don’t have a big chunk of money up front to spend on this. They’re more comfortable with a monthly recurring fee, they can set their budgets going forward."
Included with the service is an analytics package that lets the publisher collect data on usage, downloads and sales info. "We manage all the statistics in one spot, it’s the first thing everyone asks for," says Hoffer.