Take Charge of Change! Register now for Media Mashup—The Conference for a New Kind of Media Industry.

Bonuses for Attending:
Certificate of Attendance
Attendee Workbook
Attendee-Only Access to Presentations
Valuable Networking Time with Industry Peers

What We’ll Cover
Who Should Attend
Schedule & Speakers
About FOLIO:

A Different Kind of Industry, A Different Kind of Conference

The distinction between print and digital media is increasingly blurring. Readers seamlessly shift between channels,sometimes engaging many simultaneously. Social networks and new technologies have transformed the way information is produced and shared. Entrpreneurial media companies have emerged, disrupting legacy business models and threatening even established "old media" companies.

And a completely new media community has emerged, encompassing existing print-based companies as well as online startups.

MediaMashup is the event dedicated to bringing together all of the brands in this new media ecosystem–without an emphasis in coverage on the one or the other.


At MediaMashup, executives from all media companies will find comprehensive education, trend analysis, real-world case studies, provocative keynotes and more. We’ll identify the critical trends and offer the best insights into who’s doing what that works.


  • A roadmap for leveraging classic media-company skills for the new era
  • An immersion in new techniques and technologies
  • A look into the mindset of online media upstarts
  • An essential full-day event for understanding all the facets of today’s media world, and where it’s going.
  • A vital source for dozens of specific, action-oriented ideas
  • The Industry’s Only Source for Pureplays and Print-Based Player to Learn From Each Other
  • Apps. Social. Aggregation. Responsive Design. E-Commerce. Ad Networks. Content Marketing. In-Flow Advertising. It’s all at MediaMashup.

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  • CEOs
  • Sales-Team Leaders
  • Content Creators
  • Publishers
  • Community Managers
  • Social-Media Specialists
  • Audience-Developers
  • Database Managers
  • Marketing Executives
  • Digital Designers
  • Bloggers
  • PR Executives

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8:30-9:00 a.m. | Keynote | Matt Marshall, CEO/Founder, VentureBeat

9:00-9:30 a.m. | How Media Companies Can Master the Digital Advertising Era and Maximize Ad Revenue
As rapidly as the Internet has grown as a consumer medium, it has not kept pace as an advertising platform. The challenge for publishers is adopt and deploy emerging new premium formats, and at the same time identify a model to replace impressions and click-through rates to help define success. Hear how two leading digital execs are successfully driving change in advertising.

  • Laura Frerer, Publisher, Women’s Health
  • Roy Schwartz, Chief Revenue Officer, Politico
  • Joe Purzycki, Vice President of Advertising, Vox Media

9:30-10:00 a.m | The Mobile Tsunami: How “Native Monetization” is the Wave of the Future
The rapid proliferation of small screens and pocketable devices has put the age-old advertising model at risk. Interruptive experiences simply don’t work on phones. This means agencies, media companies and marketers must adapt. Listen in as Edelman’s Steve Rubel explains how the digital and mobile advertising landscape is about to be changed. He’ll describe the trends pointing to how native advertising will help marketers "blend in" with the user experience, and then he’ll lead a panel of content and agency executives who will point to real-world tactics and ideas on what’s working and what’s not.

  • Steve Rubel, Executive Vice President, Global Strategy and Insights, Edelman
  • Jay Lauf, Group Publisher, The Atlantic and Quartz
  • Adam Soloman, Vice President of Digital Products, Time Inc.
  • Jonathan Perelman, Vice President of Agency Strategy and Brand Development, BuzzFeed

10:00-10:50 a.m.| Online Content Marketing: Get Ahead of a Fast-Changing Art
As digital media morphs, and the rules of marketing evolves, content marketing online—from Web sites to tablets and social networks—is rapidly transforming too. Learn the latest techniques and best practices from three of the most innovative practitioners.

  • Meredith Levien, Chief Revenue Officer, Forbes Media
  • Chris Schraft, President, Time Inc. Content Solutions
  • Andrew Hanelly, Vice President Digital Experience, McMurry/TMG

10:50-11:00 a.m. | Sponsor Interlude
11:00-11:15 a.m. | Break
11:15-11:45 a.m. | Keynote 2

11:45 a.m.-12:15 p.m. | Building Audience, Traffic and Revenue Through a Partnership Network
Many print-magazine Web sites grapple with hitting an audience plateau. What happens is growth peaks, with no obvious place to find new eyeballs. To expand, some have built out networks of like-minded sites, independent affiliates in tightly-defined verticals that share content and provide a broader audience for advertisers. Hear two companies describe how their brands set up a network, organized a workflow and produced new results.

  • David Kang, Chief Digital Officer, Wenner Media
  • Brandon Holley, Editor in Chief, Lucky

12:15-1:00 p.m. | Lunch

1:00-1:30 p.m.| The Case For Blending Content and E-Commerce: Two Case Studies
The media industry is increasingly combining content with commerce. Read, decide, buy an advertiser’s product, all at the click of a button, all on your site. Why not? Find out how leading-edge sites are doing it, including the technology for handling transactions, the economics, and the potentially tricky relationship between content and commerce.

  • Eric Ashman, Strategic Advisor, Thrillist
  • Beth Mayall-Traglia, Editor in Chief, Total Beauty Media Group

1:30-1:45 p.m. | Sponsor Interlude

1:45-2:30 p.m. | Skipping Web-First—and Building a Mobile-First Business From Scratch
The mobile platform is still in flux, and problematic for many media companies. But one, Industry Dive, is moving full-speed ahead at building an ad-based business for the mobile platform. Hear how CEO Sean Griffey sees the media landscape evolving, how he’s raised capital for his startup company, why he’s selected the verticals he’s in and the mechanics of his curation-focused business.

  • Sean Griffey, CEO, Industry Dive

2:30-3:00 p.m. | Designing and Creating Digital-First Journalism
In some ways, content creation in the digital space is similar to journalism in print media. In most ways, the approach is dramatically different. Listen in as two veteran journalists describe why they created new digital businesses, and how interaction with the audience is different in critical ways that define the difference between success and failure.

  • Evan Ratliff, CEO/Co-founder/Editor, The Atavist
  • Rafat Ali, Founder/CEO, Skift

3:00-3:15 p.m. | Break

3:15-3:45 p.m. | Going All In On Social: A New Approach to Content
With social and mobile traffic gaining greater shares of Web engagement, Mashable redesigned and relaunched its site in an effort to leverage those two platforms. Hear Mashable’s Darren Tome tell why the tech brand is featuring responsive design, an emphasis on native advertising and a content layout and flow that’s driven primarily by social activity.

  • Darren Tome, Director of Product Management, Mashable

3:45-4:15 p.m. | Why a App Magazine Should Not Be Like its Print Cousin
When it comes to the form and function of mobile apps, magazines are often stuck in the old way. They push out all of their content at once. They load all kinds of print-based elements into their apps. They create unpleasant, bloated versions of their print magazines. They need to change.

4:15-5:00 p.m. | Mashing Up the Org Chart
We’re still seeing companies struggling with how to effectively build and lead multiplatform teams—from the C-suite on down. In this closing all-star panel, listen in as four execs on the cutting edge tell how to form the right leadership and group structures.

  • Ross Mayfield, Vice President, Business Development, SlideShare
  • Joshua Topolsky, Editor, The Verge

5:00-5:30 p.m | KEYNOTE 3
5:30-6:15 p.m. | Networking Reception

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FOLIO: + min Present:
Time: 8:30 a.m. – 6:15 p.m.

Price: $795 per person | Register Now

Grand Hyatt, NYC
109 E 42 Street
New York, NY 10017

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For questions about MediaMashup, contact Danielle Sikes at dsikes@accessintel.com; 203-899-8433 or to register by phone contact Saun Sayamongkhun at saun@accessintel.com; 301-354-1694.

For inquiries regarding sponsorship or advertising opportunities, contact Tania Babiuk at tbabiuk@accessintel.com; 203-899-8498.

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About FOLIO:

The FOLIO: family of products includes the monthly FOLIO: magazine, weekly enewsletters, FOLIO: Webinars, the MediaNext conference, the Eddie & Ozzie Awards, the FAME Awards and the FOLIO: 40.


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