MEDIAMARK RESEARCH INC (MRI)
Mediamark Research Inc.
75 Ninth Avenue, 5th FloorNew York, NY 10011Phone: 212-884-9200 or 800-310-3305MRI Market Solutions Division Custom Research & Database IntegrationContact: Sharon Polansky, Ph.D., Vice President Market Solutions Email: firstname.lastname@example.orgBranch Offices: Chicago, IL 60611Phone: 312-329-0901Contact: Scott Turner, ManagerEmail: email@example.comLos Angeles, CA 90068Phone: 213-882-6325Contact: Chetan ShahEmail: firstname.lastname@example.org
Specialization: Qualitative and quantitative research for consumer, business and trade publications and Websites with syndicated, custom and database integration options.
ﾕ Custom subscriber and newsstand studies defining a publication’s readers in terms of demographics, psychographics, behaviors, media consumption, lifestyle, product usage, readership and interest in the product.
ﾕ Comparable data from Mediamark syndicated study on many metrics from the custom study of a publication’s readers to the total U.S. population; indicies available against national syndicated norms.
ﾕ Custom tactical and strategic studies for advertising effectiveness, editorial planning and mix, circulation marketing and audience segmentation.
ﾕ Re-contact of selected target groups from the syndicated study available.
ﾕ Audience studies for both consumer and specialized business publications.
ﾕ Database mining, integration and modeling for audience optimization, direct mail campaigns and cross-product development;
proprietary and syndicated segmentations to leverage and connect with Mediamark national syndicated study.
Syndicated Research Division
Contact: Mike Drankwalter, Senior Vice President Media Sales
ﾕ 250 Magazines currently being measured.
ﾕ Total audience, primary audience, reader involvement and product/brand usage among the U.S. population.