Matt Kinsman

At ABM Forum, Publishers Wonder If Marketers Have Lost Touch With Branding

Matt Kinsman — Thu, 05 Nov 2009 13:40:48 -0500

Direct response has gone from "the gutter of marketing to the nirvana."

How One Publisher is Tweaking its Event Strategy and Predicting 10% Growth For 2010

Matt Kinsman — Thu, 29 Oct 2009 13:55:50 -0400

Everything Channel is paring down legacy events and developing an aggressive custom event business.

Want to Innovate? Look to the Little Guys

Matt Kinsman — Mon, 19 Oct 2009 09:41:26 -0400

Smaller publishers not crushed by debt still have the freedom to create new business models.

New Study Says Magazines a More Effective Buy Than Online, TV

Matt Kinsman — Tue, 13 Oct 2009 15:45:34 -0400

Dynamic Logic white paper finds print more effective than online or TV.

Canon Enters Canadian Event Market With Three Acquisitions

Matt Kinsman — Mon, 05 Oct 2009 11:36:58 -0400

Canon Communications continues to expand its event portfolio with the acquisitions of Canadian trade shows Plast-Ex and EXPOPLAST from the Canadian Plastics Industry Association. Separately, Canon also bought PACKEX, a leading Canadian packaging trade show, from Comexposium and the Packaging Association of Canada.

When Are Layoffs Not Really Layoffs?

Matt Kinsman — Thu, 01 Oct 2009 16:32:04 -0400

When are layoffs not really lay-offs? When they're "a shift in strategy."

Report: Journalism Jobs Vanish at Three Times The National Rate

Matt Kinsman — Mon, 21 Sep 2009 10:25:46 -0400

Magazines suffer less than newspapers and broadcast.

ABA Journal Kicks Off Legal Rebels Tour

Matt Kinsman — Thu, 17 Sep 2009 15:43:58 -0400

While acknowledging that the terms "legal" and "rebel" are usually an oxymoron, ABA Journal publisher and editor Edward Adams thinks his magazine's four-month Legal Rebels program will not only put the legal profession in a new light, but also ABA Journal's parent organization, the American Bar Association.

Meredith Strikes Video Partnership with Interactivation

Matt Kinsman — Tue, 08 Sep 2009 13:43:59 -0400

Meredith Corp. announced it is teaming up with Interactivation, a video-on-demand provider in a strategic partnership that will deliver Meredith video content to more than 25 million homes. The partners will share advertising and sponsorship revenue.

Cheer Up With "Worthless Gifts for Print Veterans"

Matt Kinsman — Tue, 08 Sep 2009 11:35:47 -0400

Facebook gift app offers Jim Beam, George Carlin and relics from the print age.