Martha Stewart Print Revenues Climb 5 Percent in Fourth Quarter of ’06
Martha Stewart Living Omnimedia’s publishing segment closed out the fourth quarter of 2006 with $43.1 million in revenue, up 5 percent from $41.1 million in the fourth quarter of 2005, the company said Wednesday.
Total ad revenue was up 26 percent to $23.9 million, ad pages increased 11 percent at Martha Stewart Living and 36 percent at Everyday Food, which achieved profitability this year – a year ahead of schedule, according to the publisher. The results also included $1.6 million in revenue from the company’s Kids magazine and $2 million in revenue from The Martha Rules book.
Operating loss for the quarter was $2.2 million compared to a loss of $1 million for the fourth quarter of 2005. The company attributed the loss to its “ongoing investment” in Blueprint magazine, which was launched last year. Martha Stewart Omnimedia spent $2.1 million on Blueprint in the fourth quarter of 2006 and $6 million for the entire year. Adjusted EBITDA loss for the publishing unit was $1.3 million, up from $300,000 in the fourth quarter of 2005.
The company also announced rate base increases for publications Martha Stewart Living, to 1.95 million, up from 1.9 million at year-end 2006; Everyday Food, to 875,000, up from 850,000; Body + Soul, to 450,000, up from 400,000; and Blueprint, to 350,000, up from 250,000.