Make Extends Brand to TV
Magazine for D.I.Y. geeks spawns public television show.
Having successfully extended its brand for do-it-yourself geeks into a huge live event, Make magazine is set to try its hand at public television.
The weekly show—dubbed “Make:”—is slated to debut in January on American Public Television stations and on the Web at Makezine.tv. “Major funding” for the program is provided by Geek Squad, the round-the-clock computer and technology repair company.
Make, published by O’Reilly Media, launched in 2004. Its paid circulation is over 100,000; its Web site averages about 2 million unique visitors a month, the company says. The magazine’s annual two-day festival, Maker Faire, launched in 2006; it drew 65,000 attendees earlier this year.