Majority of American Workers Still Clueless about RSS
Media professionals may think RSS is the next big thing but the majority of their potential target audience doesn’t even know what it is, according to a recent study conducted by Ohio-based Workplace Print Media. The study showed 88 percent of working Americans don’t know what an RSS Feed is. Of the 9 percent of respondents who said they did know what an RSS Feed is, only two percent said they subscribed to one.
RSS, which stands for "Really Simple Syndication," has been labeled the new media format that will bypass traditional print news sources as it supply consumers with constant information automatically. The technology updates itself constantly and saves users the time of searching the Web for news on topics of interest. For example, a reader of Time magazine interested in the conflict between Israel and Lebanon can subscribe to Time’s RSS feed to receive the latest news on the topic delivered to an RSS reader of her choice.
The WorkPlace Print Media study surveyed 1,000 US employees across the nation at companies with 20-2,000 employees.