Major Restructuring Announced at Time Inc.
Alan Murray succeeds Norman Pearlstine as chief content officer; Mark Ford leads restructured sales operation.
Time Inc. took major steps today to realign and unify its organization across departments. Most notably, the company announced significant personnel changes that will impact sales, editorial, and brand development.
The company’s advertising sales department will report to chief revenue officer, Mark Ford, under a new configuration.
The company has been shifting towards a categorical approach all year and now has defined teams that will allow clients to buy across the company’s portfolio and target specific audiences. Each brand will continue to have its own “cluster” of salespeople as well that will specialize on a client’s specific needs. The company is also establishing a digital-only sales team that will work across portfolios.
Joe Ripp, CEO of Time Inc. says the reorganization “allows Time Inc. to unlock and scale innovation while unifying processes and advertising opportunities critical to our future. Our Product, Editorial and Ad Sales leaders will be able to more efficiently work across all brands as One Time Inc. and more easily provide creative solutions to marketers.”
Jen Wong, who was hired at the end of 2015 as president of digital, will now also head up the company’s creative studio—The Foundry. Wong was given additional responsibility to head up digital innovation back in May when chief technology officer Colin Bodell and chief data officer Dr. JT Kostman left the company.
Alan Murray, editor of Fortune, will take on the role of chief content officer—a vacancy left by Norm Pearlstine who is staying on with the company as vice chairman. Murray will uniquely report to EVP Rich Battista on business and editorial, but also to Joe Ripp “on matters of editorial independence and journalistic integrity,” according to the company statement.
Battista is also gaining more responsibility, as now all Time Inc. brands will report to him. Battista will oversee everything—editorial, marketing, PR, operations, and strategy, as well as continue to lead the company’s video products.
With that comes the departure of Evelyn Webster, who has been with the company for nearly two decades and served as executive vice president since 2011. She is set to depart the company at the end of August. No word on what she plans to do next.
Webster led the business operations for Time Inc.’s entire portfolio for nearly five years and was a critical player in the company’s shift towards digital following its spin off from Time Warner two years ago.
A source tells Folio:'s sister site min that Joe Ripp will hold a town hall meeting with employees to discuss the reorganization and the company's vision for the future.