Magazines.com Becomes First Subscription Agent to Undergo New ABC Evaluation (posted 10/16)
Franklin, Tennessee-based, magazines.com has committed to be the first consumer magazine subscription agent to undergo a new Audit Bureau of Circulations program that evaluates the agent’s standard operating practices to ensure its compliance with ABC’s circulation bylaws and rules, ABC announced in a statement today.
The new Agent Compliance Evaluation (ACE) program was approved by ABC’s board of directors earlier this year and is its first qualitative evaluation designed for consumer magazine subscription agents. Under the program, ABC auditors conduct the evaluation using a control review process and transactional testing procedures to obtain reasonable assurance that agents under review are capable of conforming to the established ABC definitions, rules and policies governing subscription sales and reporting.
ACE is not a certification program. Instead, it provides agents with an additional selling benefit to their publisher clients. Agents that successfully complete ACE are included on an ABC-hosted Web site listing, identifying the agent and indicating the ﾑas at’ date of the evaluation. The evaluation starts at $15,000 and is available to ABC members. More information can be found on ABC’s Web site at Accessabc.com.