Magazine Closures Drop Significantly in First Half 2012
Launches remain relatively flat, but far outpace shutdowns.
First-half 2012 numbers released from online periodicals database Mediafinder.com show that magazine closures have slowed way down when compared to the same period last year. According to the firm, there were 48 shutdowns so far this year and 133 magazines launched. That compares to 74 closures in the first half of 2011 and 138 launches.
The categories with the most launches include "regional interest"—a perennially popular category to launch into—and "food." New titles in these categories include Voice of San Diego Monthly and Louisiana Kitchen.
Luxury tiles also saw continued activity. "The luxury trend continues unabated and is resulting in the resuscitation of former titles such as M, Best Life and Elle Accessories later this year," says Trish Hagood, president of Mediafinder.com.
According to Mediafinder.com, there were 21 b-to-b launches in the first half this year, including Collaborative Care and Border & CBRNE Defense. However, eight titles shut down, says the firm.
Samir Husni, founder and director of the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism and New Media, and a long-time magazine launch counter, notes a similar volume of launches in the first half of this year. According to Husni, there were 100 new magazines with a frequency and 294 new SIP, annual or book-a-zines.