Magazine Closures Continue to Fall In 2013
Launches outnumber closures 3 to 1.
The magazine market stabilized in 2013 as launches outnumbered closures by more than 3 to 1, according to a year-end report by MediaFinder.
With 185 new magazines in 2013, there were 18-percent fewer launches than there were in 2012, but closures fell almost twice as far. Just 56 titles shuttered in 2013, down more than 30 percent from the prior year and over 60 percent from 2011.
Both the 185 launches and 56 closures are 5-year lows for the industry, but the distance between them is steadily growing. The two were on par in 2010 (193 launches; 176 closures), while there were 3.3 launches for every closure this year.
Top categories of launches in 2013 included food (23 new magazines), regional (17) and women (13). Sports titles saw the most closings, though MediaFinder did not provide an exact number.
In b-to-b publishing, 20 new magazines were launched, with 14 closures. Those numbers were also both down in 2013, from 31 and 16, respectively.