Magazine Brands Well-Represented Among Webby Awards Finalists
Vice and National Geographic lead the way.
Magazine media brands are continuing to prove their digital worth. This year’s Webby Awards finalists were announced, and the top two nominees aren’t the digital natives you might expect.
Vice tallied 16 nominations, more than anyone else in this year’s field. Not far behind is National Geographic, who is nominated for 14.
Publishers—traditional and digital natives—are well represented across the board. The New York Times, for instance, racked up 10 nominations and the quickly emerging women’s lifestyle brand Refinery29 was close behind with eight nods. Other notables include Guardian News & Media, who also received eight nominations and The Onion picked up six.
Television also did well, which indicates legacy media brands are disrupting some of the disrupters. HBO received 10 nominations and another seven nominations went to CNN.
This year also marks the 20th anniversary of The Webby Awards. As one can imagine, the categories have changed quite a bit since the days of dial up. IDG and its now-defunct magazine, The Web, launched the first program with a mere $30,000 in seed money and a small panel of judges that later became founders of The International Academy of Digital Arts and Sciences (IADAS). The program now receives nearly 15,000 entries from more than 70 countries worldwide and the corresponding event attracts celebrities and digital elites.