Magazine Advertising Market Share Up Slightly for First Quarter
Consumer magazine ad share saw a slight increase in the first quarter of 2007, posting a one percent gain in ad share of non-digital media categories, which also includes television, newspapers, radio and outdoor compared to the same period 2006, according to TNA Media Intelligence and Magazine Publishers of America.
Consumer magazine first quarter revenue share remained relatively static at 16.6 percent. The figure shows a 1.9 percent increase over the share reported in 2004.
Though the figures are sluggish, Nina Link, president and CEO at MPA, says the numbers show progress for the industry. "The increased share demonstrates the enduring strength of the medium of magazines," she said in a statement. "Advertisers continue to buy us for our targeting, engagement and accountability. And readers value us both for our filtered content and our ads."
Despite the buzz surrounding online advertising as the hottest revenue segment, online display advertising (excluding search), also remained flat with a 1.1 percent increase over the first quarter last year.
The findings come just one week after the Internet Advertising Bureau and PricewaterhouseCoopers released first quarter Internet advertising revenues. The IAB and PWC say Internet ad revenues jumped 26 percent over the same period last year, topping $4.9 billion. The increase is a two percent jump from $4.8 billion spent in fourth quarter 2006. The study results include any revenue earned by companies selling advertising on the Internet, including Web sites, commercial online services, and free e-mail providers.