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The Expanding Role of Printers

Dan Trombetto — Thu, 03 May 2012 12:06:37 -0400

With the race on for expanding magazine brands onto a variety of platforms, particularly the kind that don’t involve paper, printers are finding new ways to serve clients and draw in new revenue. Some of these tactics include launching multiplatform services, in addition to combining digital and print solutions for a one-stop shop for publishers. Digital Diversification

The Value and Models Behind Experiential Events

Dan Trombetto — Thu, 03 May 2012 11:19:53 -0400

While digital revenues have been growing the fastest for consumer publishers, commanding an increasing amount of attention and resources, events are another solid segment that are attracting interest from consumers and advertisers alike, further diversifying a publisher’s product plat

Association Publishing Priorities, Challenges and Hot-Button Issues for 2012

Dan Trombetto — Thu, 01 Mar 2012 14:18:34 -0500

The most pressing issues facing publishers today all stem from one central concern: To deliver relevant, targeted and in-demand content to readers where and whenever they want it, to break through the wall of information overload and determine what exactly that is—which seems to be expanding and changing from day to day.

HTML5: Assessing the Promise

Dan Trombetto — Thu, 01 Mar 2012 12:23:24 -0500

As publishers are quickly realizing, the digital conversion does not end with tablet-ready editions. 2011 was deemed “the second year of the iPad,” but 2012 is shaping up to be the advent of the mobile content focus (read: both tablet and smartphone-ready Web content).

Overall Media M&A Up 9 Percent in 2011

Dan Trombetto — Thu, 19 Jan 2012 16:26:39 -0500

The media M&A market saw its third year in a row of growth, closing out 2011 with a 9 percent increase in total value over 2010, according to a year-end report by The Jordan, Edmiston Group.

The State of Magazine Paper in 2012

Dan Trombetto — Thu, 19 Jan 2012 15:34:05 -0500

If one word can define the current state of magazine paper, it is likely: uncertainty.

Content Licensing: Making It Work for You

Dan Trombetto — Wed, 07 Dec 2011 16:07:30 -0500

The term “content licensing” is an ambiguous one, especially among publishers. Some consider reprints and e-prints to be a full-fledged content licensing operation; while others leasing out logos and awards for third-party use count it as their content licensing service.

At AMC, Magazines Scolded on Social Media Efforts

Dan Trombetto — Tue, 15 Nov 2011 15:34:54 -0500

As several hundred magazine executives gathered at MPA’s 2011 American Magazine Conference in New York last month to hear speakers dissect social media, tablets and e-commerce, Scott Galloway, New York University Professor of marketing and founder of L2 Digital Think Tank—authors of the Digital IQ Index—struck a nerve with his frank dressing down of publishers’ social media strategies.

In 2011, Magazine Launches Outpace Closures

Dan Trombetto — Tue, 15 Nov 2011 15:31:21 -0500

In its quarterly survey, Mediafinder.com reports 200 magazines launched in the first nine months of 2011. This number is a fair jump from the same period in 2010, in which 176 magazines debuted.

Browser, Not Apps, Still Biggest News Channel on Tablets

Dan Trombetto — Tue, 15 Nov 2011 15:19:33 -0500

While consuming news has become one of the more popular activities for tablet users, access to it is still largely conducted through a browser, not specialized apps, says a new study released by the Pew Research Center and The Economist Group.