Linked In Founder: Privacy an Old Man’s Concern
BOCA RATON, FLORIDA-Reid Hoffman, founder of the growing online socio-professional network Linked In, says that in the push to monetize social networking, privacy concerns are an old man’s game.
"It’s like [the older generation says] ‘You’re tracking which movies I like-how are you going to use that against me?’" Hoffman told Josh Quittner, ex-editor of the shuttered Business 2.0 during a Q+A at the American Magazine Conference here Tuesday.
Hoffman, an investor in a number of Web 2.0 startups including rival Facebook, said that the younger generation "completely understands there is tons of information out there."
"[Young people say] ‘Show me a good movie, or get out of my face,’" Hoffman said.
Hoffman stressed the key to a successful social network is "bringing the relationships you already have in the real world online." But he cautioned magazine publishers not to run roughshod in an effort to create their own social network platforms.
"[Social networks] fit with some brands and not others."