Linda Zebian

Publisher vs. Agency

Tony Silber — Wed, 09 May 2007 03:00:00 -0400

It happens all the time: Smart magazine marketers and salespeople come up with a killer integrated sales plan for an advertiser;combining print, online and events;but when they pitch to the agency, the idea disintegrates because the agency has a separate person dealing with each medium. The value of the package is diminished, and the client never sees the end result.

Playboy Publishing Group Revenues Down Slightly in First Quarter (posted 5/8)

Tony Silber — Tue, 08 May 2007 03:00:00 -0400

We Could All Learn A Little Something From Gq, And I'M Not Talking Shirts

Tony Silber — Thu, 01 Feb 2007 03:00:00 -0500

GQ really has it right. It knows its audience and it knows what its readers want and what forms of media they are most responsive to.

On Working With Competitors

Tony Silber — Wed, 24 Jan 2007 03:00:00 -0500

Talk to any smart magazine marketer, and they will tell you that working with competitors is one of their top marketing methods.

Building Your Back-End Web Staff

Tony Silber — Wed, 17 Jan 2007 03:00:00 -0500

The division of online labor.

On The Magazine-Cable Network Partnership

Tony Silber — Thu, 11 Jan 2007 03:00:00 -0500

Consumer magazines parter with reality-tv.

Seventeen Replaces Atoosa

Tony Silber — Wed, 03 Jan 2007 03:00:00 -0500

Seventeen has finally found someone to replace Atoosa Rubenstein,

Launching A Digital-Only Magazine

Tony Silber — Wed, 27 Dec 2006 03:00:00 -0500

VivMag is a digital magazine led by former editor in chief of Shape, Anne Russel.

Custom Pubs: Where The Money Is

Tony Silber — Wed, 20 Dec 2006 03:00:00 -0500

The Custom Publishing Council earlier this week announced that custom publishing spending increased by more than 18 percent in 2006.

On The Value Of Events

Tony Silber — Wed, 13 Dec 2006 03:00:00 -0500

Magazine Event Strategies