Kiplinger’s Launches Political Blog
In this election season, it seems, everyone’s an online pundit.
Kiplinger’s, the 88-year-old company known for publishing personal finance and business newsletters, is taking a crack at forecasting the 2008 presidential election.
Last week, Kiplinger’s quietly launched a political blog (http://blog.kiplinger.com/politics/) providing “evolving judgments, differing opinions, and fresh reporting from the staff of the Kiplinger letters” to “help readers make sense of the presidential campaign, the battle for control of Congress, and all the new developments on the political scene.”
“The goal is to do in Internet time what the Kiplinger Letter has been doing weekly for 85 years—provide brief, clear judgments to busy readers who trust our independence, informed judgments based on solid reporting,” Douglas Harbrecht, new media editorial director for Kiplinger.com, wrote in an e-mail to FOLIO:. “We were early pioneers in brevity in journalism.”
The company launched the Washington Letter (now the Kiplinger Letter) in 1923.
“Intensive political forecasting and analysis has always been at the core of the mission,” Harbrecht wrote, adding that the Letter has correctly called every Presidential election since 1924—with one exception: the Truman-Dewey race.
“Think about that,” Harbrecht wrote. “The Kiplinger Letter was right when it predicted Kennedy-Nixon in 1960, Carter over Ford in 1976, Bush besting Gore in 2000. Big, bold calls on politics and policy has been a mainstay from the get-go.”
Kiplinger.com had 1.9 million unique visitors, and 10.5 million page views in January, according to Harbrecht.