Kalmbach Expands Drone360 with Bimonthly Print Edition
Special-interest publisher looks to expand media business by covering the growing UAV industry in print.
Unmanned aerial vehicles (commonly referred to as drones) may represent an industry of the future, but Kalmbach Publishing plans to harness their growing popularity around a decidedly tried-and-tested approach.
The special interest publisher announced that it is expanding its Drone360 brand to include a bimonthly print magazine, the inaugural issue of which will arrive on March 8.
"We see a great opportunity for success and an opportunity to expand Kalmbach's media business," Kalmbach president Chuck Croft tells Folio:. "Our innovation and new product teams identified the UAV market as ripe for a new brand that would serve both enthusiasts and commerical users."
Drone360 was originally launched last March as a website accompanied by two special issue publications (SIPs), striving to inform the growing community of drone enthusiasts professionals alike with technical advice and how-to's as well as news coverage and analysis of the dynamic, fledgling industry.
"I saw the SIPs as a test, and then we responded to the extremely positive feedback from readers, advertisers and the UAV industry alike," Croft continues. "The bimonthly print magazine allows us to serve the needs of customers with a balance of content in print and on the website."
Despite its relatively young age as an industry, Drone360 is not alone in the UAV media space. Air Age Media launched bimonthly RotorDrone in early 2014, followed by BBI International's UAS Magazine, also a bimonthly, later that year.
Croft declined to elaborate on how many subscribers are currently signed up for the print product—the brand's website lists a one-year, six issue subscription priced at $24.99—but Kalmbach has assembled an eight-member advisory board of UAV industry experts to develop the brand and help plan content.
Additionally, Croft tells Folio: that three new positions have been added to the content side of the brand, led by editor Tim Kidwell, and added investments have been made in direct marketing, public relations, advertising, design, and website development.
Based in Waukesha, Wisconsin, Kalmbach publishes twelve special interest magazines, including Astronomy, Trains, Discover, and Bead & Button.
"While Drone360 does not have a direct affinity with other Kalmbach products, we do see an opportunity to cross promote to our science and hobby readers and advertisers," Croft tells Folio:.