July Magazines Post Gains in PIB Ad Revenue, Pages
Total magazine rate-card-reported advertising revenue for the month of July increased 3.7 percent, compared to the same month last year, closing at $1,639,714,241, according to Publishers Information Bureau (PIB). Ad pages totaled 16,870.87, unvarying against last year’s pages at -0.1 percent. Year-to-date, PIB revenue closed at $12,784,539,823, an increase of 3.3 percent over the same period in 2005, with ad pages totaling 131,614.39, essentially even with last year.
Three of 12 major advertising categories posted double-digit PIB revenue along with page increases compared to July 2005 including Public Transportation, Hotels & Resorts; Apparel & Accessories; and Technology. Other categories that saw growth included Food & Food Products; Media & Advertising; and Financial, Insurance & Real Estate.
For the first seven months of the year, eight of the 12 major advertising categories generated increases in PIB revenue and pages including Drugs & Remedies, which has seen double digit gains: 18.8 percent growth in revenue and a 11.2 percent in pages. Apparel & Accessories; Direct Response; Financial, Insurance & Real Estate; Public Transportation, Hotels & Resort; Toiletries & Cosmetics; Retail; and Technology also saw increases in both pages and dollars.