Journalist Launching Russian Investor Mag
Title to cover country’s exploding financial market.
Hoping to tap into the English language Russian investor market, J. Quinn Martin is launching Russia & Eurasia Investor magazine. The bimonthly title is set to launch February 1 with an initial print run of 25,000.
"There are comparable magazines in other emerging markets, but there’s nothing like Russia & Eurasia Investor in Russia," explains Quinn, a journalist who until recently had been working in Russia for a number of years. "Sure, there are other business magazines in Russia, but no solid English language magazine. That’s where we fit in."
The New York-based magazine will feature special reports and analysis on emerging markets like Kazakhstan and Azerbaijan and on industries such as banking, mining and energy. With what Martin calls an "editorial hub" in Moscow, the magazine will have an obvious emphasis on Russia and the former Soviet states but will cover markets around the world.
"Russia and Eurasia is now a $1.4 trillion economy and Russian companies raised more than $32 billion in IPOs last year," Martin says. "Western capital is pouring into the region."
Russian & Eurasia Investor will be distributed internationally, with the majority going to Moscow, London and New York. Martin is hopeful the magazine will be as much of a success in the U.S. as he expects it to be in Russia.
"We launched a preview issue in the U.S. that was well received by the focus group. The market here is a little smaller, but I think the magazine will find its readers. Russia is increasingly internationalizing, and it’s the perfect time for a magazine like Russia & Eurasia Investor."