Joe Hanson Wins 38th Annual G.D. Crain Award
ABM named Joseph J. Hanson, chairman of Professional Media Group LLC,
the recipient of its 38th Annual Crain Award. The Award was
established by a grant from the G.D. Crain, Jr. Foundation. Given
annually to an individual who has made outstanding contributions to the
development of editorial excellence in business media, the award
includes a distinctive crystal trophy and $1,000 prize. Nominees must
have a proven career record of editorial accomplishment. He or she must
have formulated editorial policies and directed editorial activities
for one or more business publications, and must have assumed leadership
in the field that his or her publication serves. The nominee must have
demonstrated a capacity for maintaining the highest editorial
standards, and must have advanced American Business Media’s tradition
of editorial initiative, leadership and integrity.
Hanson led Professional Media for 21 years and built an operation that
includes not only print publications, but also Web sites, daily e-mail
newsletters, the EduComm conference, a Web seminar series, and custom
publishing supplements. As editorial director of the company, he
publishes University Business and District Administration magazines.
He noted that with the current proliferation of b-to-b media properties
online, it’s important for editors to be flexible. "They have to serve
readers or viewers regardless of how the content is delivered," he said
in a recent interview. "That means if you’re a monthly, you have daily
Hanson also pointed out that editors should be participating in
industry events "and taking the lead in terms of talking to the people
who really know what’s going on in your market. The business market is
overwhelmed with information, and b-to-b editors have to point readers
to that information that is vital to them."
Hanson founded FOLIO: The Magazine for Magazine Management in 1972. His
company, Hanson Publications, Inc., developed The FOLIO: Show, a
successful trade show and conference for the magazine industry. He also
developed and launched the FOLIO: 400, which was a comprehensive review
of the largest magazines in America. It was named by Time
in 1985 as "the bible of the magazine industry"; The FOLIO: Ad Guide, a
detailed analysis of magazine advertising; the FOLIO: Source Book, a
buyer’s guide for publishers, and with the Publishing Hall of Fame, he
honored individuals who had made significant, career-long contributions
to magazine and book publishing. He also wrote a monthly column for
FOLIO: called "Joe Hanson on Magazines."
In 1975, Hanson was the recipient of a Neal Award for an editorial he
wrote taking the U.S. Postal Service to task for their attempts to
control aspects of the editorial content of magazines.
He sold Hanson Publications to Cowles Media in 1988 and continued to
serve as the editor-in-chief and publisher of Folio: until 1991.
Early in his career, Hanson wrote for Shipping Management, Photo Trade News, Swimming Pool Age, Industrial Photography, Motion Picture Exhibitor and Modern Office Procedures.
He created the Publishing Hall of Fame, which each year honored
magazine publishing executives at a dinner at the New York Hilton for
making significant, career-long contributions to magazine and book
"I’ve had the good fortune of being surrounded by professionals who
knew more about their business than I did," Hanson said at the award