Jen Wong Named COO of Time Inc.
New CEO Rich Battista makes his first appointment.
Newly minted Time Inc. CEO Rich Battista hasn't waited long to begin assembling his executive team. Just three days into his tenure at the helm, Battista has promoted Jennifer Wong to the newly created role of COO, effective immediately.
Reporting directly to Battista, Wong be responsible for Time Inc.'s overall corporate strategy and execution, including the company's consumer marketing and revenue division, while maintaining her current oversight of Time Inc.'s digital operations and its Brooklyn-based creative lab, The Foundry.
Wong, 41, came on board as president of digital last December after arriving from female lifestyle site PopSugar, where she was chief business officer. In the nine months since, each round of corporate restructuring has seemingly added more to her purview. The May departures of chief technology officer Colin Bodell and cheif data officer JT Kostman seemed to indicate that the company was looking to Wong to spearhead its digital innovation — an area in which Time Inc. is aggressively positioning itself for growth.
"No one understands the transformation occuring in the media industry better than Jen, and it is critical that our COO has a strong digital foundation as we expedite Time Inc.'s return to growth," said Battista in a prepared statement.
A return to sustained growth will be no small task for the company, which claims to reach over 120 million people in print and 150 million online. Time Inc. laid off about 150 employees last month after tempering its revenue forecast, although the digital side of the business appears healthy; digital ad revenues were up 65 percent year-over-year in the third quarter even as overall company revenue dipped slightly.
A Time Inc. spokeswoman confirms that Mark Ellis, COO of sales and marketing, is not affected by Wong's promotion and will maintain his current role.