Jane Francisco to Lead New Lifestyle Group at Hearst
Good Housekeeping, Redbook, and Women's Day join forces.
Jane Francisco has been promoted to head of the newly established editorial Lifestyle Group at Hearst, WWD first reported.
Francisco, editor-in-chief of Good Housekeeping, will oversee Meredith Rollins, editor-in-chief of Redbook, and Susan Spencer, editor-in-chief of Women’s Day.
Patricia Haegele, publisher of Good Housekeeping, will remain publishing director of the Lifestyle Group, a role she took on in 2011.
This is only the second editorial group at Hearst, which combined Elle Décor, Veranda, and House Beautiful into the Design Group in 2012. Former House Beautiful EIC Newell Turner oversees the three publications as editorial director.
Following its inception, Hearst Magazines president David Carey described the Design Group as "bringing a streamlined, nimble, European publishing model to the U.S."
While this model has yet to overtake Hearst, it reflects greater trends of de-siloing across the industry.
This summer, Time Inc. sorted its titles into thematic groups on both the sales and editorial sides, with a top-down management structure that allows editorial strategy to expand beyond the individual titles.
One story can run on both People.com and Instyle.com, for example. Or perhaps more to the point — only one reporter is needed for any given story across Time Inc.
Also eyeing the cost-cutting benefits of consolidation is Condé Nast, which announced the combination of creative, copy, and research teams across all titles in October.
As with restructurings at Time Inc. and Condé Nast, the establishment of a Lifestyle Group at Hearst will likely be followed by layoffs.
Hearst did not return requests for comments.