IT Versus Marketing
At ABM's annual meeting, how the two collide.
Frank Cutitta, CEO of the Center for Global Branding, speaking at the American Business Media Annual Meeting in San Francisco Tuesday, offered an insight into the relationship of IT and Marketing. With a slide showing a road sign warning drivers to slow down next to another of a rocket careening out of control, said: “IT is the land of slow and no. They’re like, ‘Frank, we have to really think this through.’ And marketing is the unguided missile. Like me.
“There are few people with ‘double-deep’ skills, expertise in IT and in marketing,” he concluded.
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