December 2009

The Most Notable Launches of 2009

To paraphrase an old saying, “a new magazine is like the beginning of all things, a dream of possibilities.” That was the dream of possibilities of the 752 new magazines that appeared on the nation’s newsstands between October 2008 and...


Clay Felker, the visionary founder of New York, died in July 2008 at the age of 82. He was the most influential editor of his generation. Today it’s hard to envision a magazine—or a newspaper—that doesn’t report, write and package...

The Mad Dash of Print Media

So far, publishers have demonstrated more fervor than conviction in their attempts to embrace digital innovation.

The Value of Online Content: Practically Nothing

I was thumbing through the November issue of Wired when I stumbled across an article on Demand Media, penned by senior writer Daniel Roth. It’s a detailed look at how the online network has successfully leveraged a user-generated content model...

Big Wins of 2009

Ask any magazine publisher what their biggest win of the past year was and “surviving” is probably the first word out of their mouth. However, others have done more than just scrape by. Here, six publishers describe the initiatives that...

2009 List Industry Report: Rent Or Grow Your Own?

The embattled list industry may see a bit of relief in the months ahead, as consumer magazine direct mail volumes are expected to rebound somewhat. Still, with an emphasis on fully mining internal databases and “growing your own” prevailing in...

Circ Salaries Rise in 2009

Unlike many of their counterparts, circulation and audience development professionals have seen a nice incremental salary boost across the board, according to the 2009 FOLIO: Circulation Salary Survey conducted by Readex Research.

2009 Ozzie Award Winners

Best Cover, Association/Non ProfitGold Winner:ProtoTime Inc. Content SolutionsWinter 2009Silver Winner:Audubon MagazineNational Audubon SocietyJune 2008

2009 Eddie Award Winners

Association/Non-Profit, Circulation 6 or more times a year, Full IssueGold Winner:Dartmouth Alumni MagazineDartmouth CollegeSeptember 2008Silver Winner:EdutopiaThe George Lucas Educational FoundationFebruary 2009

From Zero to 60 With Lead Gen

Like most publishers, Reed Business Information offered little in the way of lead generation a few years ago. Today, lead gen accounts for one-third of RBI’s total online revenue and is included in up to 90 percent of the publisher’s...

Tips on Inexpensive Web Site Design

A Pair of industry Vets told listeners during FOLIO:’s “Analyzing Web Development Options” Webinar last month about the best tools for tackling site development on continually-shrinking budgets.

How Hachette Increased Production Efficiency by 30 Percent

As part of a major effort to revamp its operations, Hachette Filipacchi Media U.S. decided to bring advertising management in-house and in March implemented the SendMyAd ad portal, supported by a DALiM TWiST workflow engine. Hachette rolled out the systems—integrated...

Report: No Digital Platform Reigns Supreme

It seems like each digital platform has had its moment in the sun as the next new savior of print magazines—Web sites, PDFs, mobile, digital editions and e-readers. But based on a November Forrester Research study, “Publishers Need Multichannel Subscription...

Special Advertorial Section: Vendor CEO Perspectives

Every year, we ask the top executives of the leading supplier companies for their perspective on the issues confronting the industry for the upcoming 12 months. With this vital business intelligence, you’re better informed and prepared to make your own...

CEO Perspective: Ray Butkus

ARGIRay Butkus, President/CEO135 Chestnut Ridge RoadMontvale, NJ 07645Phone:

CEO Perspective: Todd Krizelman

Magazine RadarTodd Krizelman, CEO252 West 37th StreetSuite 1001New York, NY 10018Phone:

CEO Perspective: John F. Papalia

StatlisticsJohn F. Papalia, President/CEO69 Kenosia Avenue, Danbury, CT 06810Phone: 203-778-8700Fax:

CEO Perspective: Rich Maggiotto

ZinioRich Maggiotto, President & CEO114 Sansome Street, 10th FloorSan Francisco, CA 94104Phone:

Must-Have Metrics

There is almost no end to what you can measure and track from your online properties. Yet if you have no formal Web analytic and reporting structure in place then you’re flying in the dark and making two critical errors:...

Art and Production Salaries Remain Flat in ‘09

Even though most publishing salaries are in turmoil this year, art and production staff appears to have gotten through the worst relatively unscathed, according to the 2009 Folio: Art and Production Salary Survey, conducted by Readex Research.

News in the Age of Blogs

Publishers all over the country are wrestling with how to incorporate popular blog material into their Web sites without losing credibility with advertisers. It’s a toughie, because the siren song of the blogosphere is loud. If you build blogs into...