December 2006

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Circulation Salary Survey

Few publishing disciplines are as beleaguered as circulation. From slashed marketing budgets to constantly changing reporting guidelines to resources shifting online, circulators are holding tough even as their job definitions are changing. Respondents cited jobs as diverse as accounting, accounts...

At Random

At the Folio: Show in October I led a session called "The Art of Magazine Journalism." If our business is indeed an art, the state of it is hard to reckon. Newsstands today are dominated by magazines that would be...

Design’s Expanding Influences

Design, like edit, works best when it's created with the audience needs in mind. Even so, audience needs and tastes change over time and where they go, design goes. These days, as magazine publishers build new product offerings on multiple...

Effective Magazine Marketing

Business executives commonly use the phrase, "You've got to spend money to make money." That couldn't be more true than when it refers to magazine marketing, which is often among the most understaffed and under-funded departments. As magazines become more...

And Now, A Few Typefaces Worth Considering

by Linda Zebian Keeping up with the hottest fonts can be draining for designers and costly for publishers. The best way to keep your magazine current without burning a hole in your pocket? Stay classic with the typefaces you purchase...

Leave No Department Behind

by Matt Kinsman How much wasted space is in your magazine? You know, those pages like the masthead that rarely change month to month and usually don't get a close look by anyone but the proofreader.

Charles Blanchard: Blanchard Systems

CHARLES BLANCHARD CEO | Blanchard Systems WHAT IS YOUR OUTLOOK IN PUBLISHING FOR 2007? As an integrator of production systems, I believe that more and more changes in technology will continue to affect how publishers operate their businesses: Publishing magazines....

Revamping Revenue Streams

IEEE (formerly the Institute of Electrical and Electronics Engineers) faced a dilemma. The association's print classifieds had declined as a revenue stream over the years from $1.5 million to about $246,000 in 2006. The association knew its classifieds future was...

Valuing a Money Loser

Most magazine publishers understand that their media properties have a market value based upon some multiple of earnings or sales. Misconceptions abound, but assumptions usually center around "value equals X times something." In a typical scenario, a magazine or company...

Newsstand Tactics for the Small Publisher

Over the 20 years I've been a magazine publisher, I've learned a lot about how things should run by attending magazine conventions and reading trade magazines. But many of those grand ideas only work great in a world without competition...

A B-to-B’s B-to-C Experiment

The legal division of ALM (formerly American Lawyer Media) accounts for 85 percent of the company’s revenues, says Jack Berkowitz, senior vice president of marketing. What’s more, 70 percent to 80 percent of every advertising dollar in the category already...

Newsstand Launch Faux-Pas

The newsstand is not the place to cut corners, both in terms of time and money. New magazines have a lot to prove to convince retailers they're worth carrying, so careful preparation for a newsstand launch is highly recommended. Here...

Assigning Stories, and Revising Them

The success of many stories is determined at the time of assignment. Barbara Turvett, deputy editor at Working Mother, offers her tips for making sure everyone is on the same page before the words are put on the page. How...

Small Marketing Changes That Yield Big Results

There are simple core strategies magazine marketers can use to exploit their greatest assets without spending a bundle. Marketing experts convened at the Folio: Show in October to offer tips and tools for attendees on how to do everything you're...

Tim Sullivan: Godengo

TIM SULLIVAN President and CEO | Godengo I’m very optimistic about the magazine publishing industry for 2007. At Godengo, our focus is on local media. The majority of titles that we work with in that category have shown really strong...