November 2013

Managing Your Niche

Maintaining vitality—through design, editorial and sales—is no easy task for any magazine, especially as they age through the fads and cultural shifts of each decade.

Subscriptions: Not Just for Magazines

As the print ad market tightened up during the recession, publishers switched their customer-driven revenue strategies into overdrive. If the brand side couldn’t be counted on as a secure revenue bet, then there was only one other place to turn,...

The B-to-B Benefits of Pursuing Mobile Ad Sales

When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse.According to the report, in the first half of...

The Many Models of E-commerce

After what could be described broadly as a rocky start for e-commerce as an alternative revenue stream for publishers just a couple years ago, it has managed to evolve into a legitimate model for many. Some got the hang of...

The Appeal of Alternative Subscription Products

While not an entirely new concept, offering monthly sample box subscriptions has been a highly lucrative side business for many publishers. Boca Raton, Florida-based Sandow Media, a multiplatform publisher targeting the beauty and design markets, launched its NewBeauty TestTube five...

The 2013 Association Publishing Survey

Like the rest of the publishing world, associations went through a traumatic period in 2009. Five years later, the industry is trending upward in the midst of a recovery.

Association Media: Case Studies in Multiplatform Publishing

Immediacy and accessibility are vital for today’s publisher. And now, multiplatform publishing is no longer a luxury just for consumer brands with flexible liquidity. In fact, there are several non-profit association publishers investing in new product suites that include responsive...

Leveling the Playing Field

Big publishers have a natural advantage over smaller competition. Increased purchasing power, data collection and cross-marketing opportunities are a few of the perks of having multiple magazines in different markets. The ability to experiment and make mistakes is a less...