November 2013

issue-2013-11.jpg
Managing Your Niche

Maintaining vitality—through design, editorial and sales—is no easy task for any magazine, especially as they age through the fads and cultural shifts of each decade.

Subscriptions: Not Just for Magazines

As the print ad market tightened up during the recession, publishers switched their customer-driven revenue strategies into overdrive. If the brand side couldn’t be counted on as a secure revenue bet, then there was only one other place to turn,...

The B-to-B Benefits of Pursuing Mobile Ad Sales

When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse.According to the report, in the first half of...

The Many Models of E-commerce

After what could be described broadly as a rocky start for e-commerce as an alternative revenue stream for publishers just a couple years ago, it has managed to evolve into a legitimate model for many. Some got the hang of...

The Appeal of Alternative Subscription Products

While not an entirely new concept, offering monthly sample box subscriptions has been a highly lucrative side business for many publishers. Boca Raton, Florida-based Sandow Media, a multiplatform publisher targeting the beauty and design markets, launched its NewBeauty TestTube five...

The 2013 Association Publishing Survey

Like the rest of the publishing world, associations went through a traumatic period in 2009. Five years later, the industry is trending upward in the midst of a recovery.

Association Media: Case Studies in Multiplatform Publishing

Immediacy and accessibility are vital for today’s publisher. And now, multiplatform publishing is no longer a luxury just for consumer brands with flexible liquidity. In fact, there are several non-profit association publishers investing in new product suites that include responsive...

Leveling the Playing Field

Big publishers have a natural advantage over smaller competition. Increased purchasing power, data collection and cross-marketing opportunities are a few of the perks of having multiple magazines in different markets. The ability to experiment and make mistakes is a less...