November 2011

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Face Up: CFO

MAGSTATSIssue: November 2011 Frequency: 10 issues per yearLaunched: 1985Circ: 400,000Publisher: CFO PublishingArt Director: Robert LesserEditor-in-Chief: Scott Leibs

Events: The REAL Media Star

A 2008 white paper from media banker DeSilva & Phillips and AMR International characterized events as the “star of old media.” However, as print continues to decline and digital often struggles to live up to the hype, events are more...

State of the Art of the Newsstand

If you're in the business of creating, recreating, designing or, God forbid, rescuing magazines on life support, you need to know what the state of the art is at this point.You don't have to look very far. The dozen or...

Browser, Not Apps, Still Biggest News Channel on Tablets

While consuming news has become one of the more popular activities for tablet users, access to it is still largely conducted through a browser, not specialized apps, says a new study released by the Pew Research Center and The Economist...

In 2011, Magazine Launches Outpace Closures

In its quarterly survey, Mediafinder.com reports 200 magazines launched in the first nine months of 2011. This number is a fair jump from the same period in 2010, in which 176 magazines debuted.

At AMC, Magazines Scolded on Social Media Efforts

As several hundred magazine executives gathered at MPA’s 2011 American Magazine Conference in New York last month to hear speakers dissect social media, tablets and e-commerce, Scott Galloway, New York University Professor of marketing and founder of L2 Digital Think...