November 2010

issue-2010-11.jpg
Rising Stars: Ten Under 30

While it’s natural to worry about how the publishing industry is going to attract the next generation of media leaders, the fact is the industry is already seeing a demographic shift, with younger people taking on more leadership roles.

Don’t Rush Headlong Into Software-as-a-Service

Magazine publishers are embracing software-as-a-service (“SaaS”) solutions in an attempt to save money and time. Recently, research firm IDC announced the SaaS market reached $13.1 billion in revenue and would experience compound annual growth near 26 percent through 2014.

Creating Effective Landing Pages

The definition of “landing page” is changing as the Web site homepage takes a back seat to external channels such as Facebook, and visitors today more often than not first arrive on internal pages at a publisher’s site thanks to...

Rich Media on a Shoestring

The technologies and tools for building Web sites has changed so much in the last few years, what used to be seen as a huge time and financial investment can be done within days for a fraction of the old...